(And How Much Is Staying the Same Really Costing You?)

By William F. Nazzaro, founder of The Time to Lead Institute, leadership expert, performance and executive coach, and trusted advisor to leaders navigating transformation and cultural change.

Most people don’t hire a coach when life is smooth.
They wait until they’re sick of their excuses or something finally breaks.

Honestly, it’s predictable.

People will stall, overthink, make another pros-and-cons list, binge more books or podcasts — anything to delay real change.

Meanwhile, the people who get unstuck? They don’t waste time massaging their excuses.

They pay for strategy, perspective, and the kind of gut-punch truths most people avoid.

 The high cost of waiting

By the time most people finally look for a coach, they’re already paying a price:

• Underpaid.
• Stalled goals.
• Avoided conversations.
• Shrinking ambitions.
• Quietly wondering if anyone sees their potential.

That’s the real cost: doing nothing. And I know it fi...

By William F. Nazzaro, founder of The Time to Lead Institute, leadership expert, performance and executive coach, and trusted advisor to leaders navigating transformation and cultural change.

One conversation can change everything.

The phone rings. You expect just another call. Instead, a single sentence shatters your reality—your future, rewritten in an instant.

You can’t always control what happens. But you can always control what comes next. I don’t just believe this—I’ve lived it.

When Life Throws a Curveball

Twenty years ago, I thought I was on the right path. Then, out of nowhere, I lost my job. One conversation and it was gone—the career I had built was erased in an instant.

At first, I froze. My mind raced with worst-case scenarios. The panic was so consuming that I got lost on my drive home—on a route I had driven for over five years. That’s how disoriented I was. The weight of uncertainty was crushing.

But then, through the noise of my thoughts, a single realization br...